Have you ever gone to a website and had an instant message pop up, asking you if you needed assistance? You’ve probably found this to be a convenient way to reach out to the brand and get the answers that you need. This feature is called a chatbot — it’s an automatic messaging system that delivers unique and customized results to customers. Chatbots may seem like the type of technology that only the largest corporations and brands can afford to implement, but the reality is they are completely within reach of small business owners — including tour and activity operators. Here’s what you need to know before you implement a chatbot to grow bookings for tourism businesses like yours:
Chatbots are the ideal technology for tour and activity operators, largely because many travelers have questions about tour products and availability before they finalize their bookings. In addition, tour operators have an international customer base — it’s impossible for you to be available to answer questions instantaneously at every time of the day, across all time zones.
A chatbot can become your best customer service representative, when implemented properly. As a small business owner who likely is not an expert in coding and website development, it may not be the best time to start creating your own chatbot. Rather, rely on a chatbot program that offers support services so that you can easily implement a chatbot onto your existing website without the headache of trying to code your own.
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Image credit: Lukas