Creating packages at your tour and activity company can help you attract new market segments as well as allow you to boost the amount of revenue you generate per booking. Tourists often see packages as a valuable way to enjoy your experience, and they are almost always willing to book a package that includes extras that they would not otherwise receive.
However, prospective travelers can’t book your packages unless they know they exist. Here’s how to promote your packages as a tour operator:
When you create the right packages at your tour and activity company, you will find that it’s easy to promote them. Unique packages that include valuable offerings generally sell themselves. Some ideas that you may want to consider include:
The simplest and most effective way to promote your tour packages is to design a marketing campaign that specifically focuses on your current available packages. Your messaging should outline what is included in the package and should heavily promote the price of the package. In general, your target market segment should get the feeling that it’s more valuable to book a package rather than to select à la carte options from your tour website.
Be mindful of which marketing materials you use and which market segments you target. You should use the data you have collected to determine which groups will be most motivated to book your packages before creating and releasing your marketing campaign. Your marketing campaign will drive more package bookings, which will ultimately allow you to increase your revenue per booking.
Whether you have designed a new package aimed at travelers who will be heading to your destination during the busy summer travel season or you have created a seasonal package for an upcoming holiday, you will want to let your past, present and future customers know about it. You can use e-mail marketing to release information about your new packages to your customer database. With the right technology in place, it’s easy to create and schedule automatic e-mails. You can even create a targeted e-mail aimed at a specific group within your database, such as travelers who have booked with you during specific months of the year or those who travel with their children. This helps you get information out about your latest package offerings to the most motivated travelers.
Social media is an excellent platform for promoting the tour packages that you have available at your company. The best ways to use social media to promote tour packages include:
Packages are an easy way to generate buzz about your business and develop brand recognition among your target market segments. You may want to consider creating seasonal packages as well as standard packages that are always available, as this gives travelers the most options when deciding what works best for their trip.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.