During their online booking journey, travelers spend a lot of time looking at their different options. They may hop from one tour and activity website to the next, searching for the perfect tour itinerary for their trip. For tour and activity operators, there is significant pressure to create an impressive itinerary.
Here’s how to get started:
The first step in creating an itinerary that will motivate your prospective travelers to book immediately is to understand who those travelers are. The only way to have a deep understanding of your target market segment is to collect and utilize customer data. You should invest in a tour booking software that automatically collects data while allowing you to generate valuable reports that will provide insight into your customers’ habits and preferences.
Your travelers should have the opportunity to personalize the experience that they have with your brand. You may offer travelers the opportunity to select one or two additional stops on the tour, or you might want to offer a selection of snacks personalized to meet their own preferences or dietary requirements. Personalization is becoming the expectation in the travel industry, so you will need to take advantage of this in order to continue to see a growth in bookings.
For the most part, the tour itineraries that you create need to remain consistent, and you need to be able to promote these tours to a wide range of distributors. With an innovative tour operator software, such as Rezdy, you will have access to a channel manager that allows you to distribute your tour products and pricing to various agents from around the world.
Your target audience is not going to want to work hard to get the information on your tour itineraries. You need to make it easy for them to get what they need to finalize their decision, so that they will instantly book directly with you. This means that your tour itineraries need to be available to the prospective traveler, no matter what type of device they are using. You should have a responsive website design in place that allows people to interact with your business on a desktop or mobile device.
Once you have created the perfect itinerary, you need to promote it effectively with the tour description. This should be a short, descriptive paragraph of what your travelers will experience while on your tour. Emphasize what is unique about the tour and what makes your brand stand out from the competition.
With the right tour booking software in place, you can take your incredible tour itinerary ideas and bring them to life. You need a tour booking system that allows you to consistently promote your tours and distribute them to your entire distribution network. Rezdy is an activity booking software that is designed specifically for the tour and activity sector. It’s the best tour operator software for your business and will help you sell your impressive itinerary to your target market segment.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.