The world has become more accessible to those with disabilities, but that doesn’t mean it’s easy for these travelers to find what they need with every single tour operator they contact. Travelers with disabilities require access to different resources or may need to book an adaptive experience from the standard options that you offer. In order to attract more travelers from this growing market share, you will want to appeal to customers with disabilities.
Here are a few ways that you can adapt and improve your products so that they are accessible for those with disabilities:
Instead of distinguishing between your accessible products and your standard products, work to design tours that are truly accessible for any type of traveler. This means that you have equipment on hand at all times to assist those with mobility issues, that your routes include access to accessible bathrooms, and that you have incorporated activities that anyone can participate in throughout the experience.
Promote the fact that you have additional resources available for those with special needs on your website. For example, you may offer tour booklets in Braille for those who are blind, or you may offer closed captioning on your tour bus videos for those who are deaf. Research the various resources that are now available, and invest in the ones that you feel are most relevant for your tour company.
There are many travelers now who require a sensory-friendly experience on the tours and activities that they choose. This may mean using a tour bus that does not play music while the tour is in progress, or taking a kayak excursion on a quieter, more peaceful river rather than through rougher waters. Sensory-friendly experiences are often very appealing to families with children who have been diagnosed with an Autism Spectrum Disorder.
Travelers who have severe food allergies are often intimidated by tours and activities that offer snacks and meals because they are never sure whether a safe option will be available to them. Make sure that you create customized menus that include dairy-free, peanut-free and gluten-free options for travelers with special dietary needs.
It’s impossible to consider the unique needs of every single type of traveler. When you specialize in accessible tourism, you can simply promote the fact that you can and will customize any experience that you offer to meet the needs of the individual traveler.
Catering to customers with disabilities will not only improve your reputation within this niche market segment, but it also will boost your recognition among all types of travelers. Even those without disabilities want to know that they are working with an inclusive company that will welcome any and all travelers.
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