Sometimes, all you need in life is a little bit of peace and quiet. This is the reason why remote destinations are so appealing — but that doesn’t always make it easy for tour and activity providers who operate in these locations.
If you have a tour company in an isolated destination, it can be a challenge to get people to your area and entice them to book your tours.
Luckily, there’s ways you can help attract tourism to your tranquil corner of the world.
Create a network of agents who are familiar with your product and who stand by your brand. They will do all the hard work for you, and will sell your services to potential travelers who are interested in your niche tours and activities. You can connect with travel agents by networking at local events as well as industry trade shows, working with visitor information centers and partnering with Online Travel Agents, or OTAs. When you work with a wide variety of agents, you will always have a steady stream of interest in your tours and activities.
Your brick-and-mortar location may be quiet on a day-to-day basis because of your remote destination, but that doesn’t mean your website should remain stagnant. Online marketing can help drive unique visitors to your website and convert them into customers. The best way to increase your visitors online is to target your unique audience, optimize your content so that you remain relevant in the search engine results and promote your content on social media. Facebook, Twitter and Instagram are all powerful social networking sites that can help you reach out to customers across the globe who might not otherwise discover your destination or your brand in particular. Also, it’s critical that you optimize your website for mobile platforms. Every year, more and more travelers use their smart phones and tablet devices in order to book accommodations, flights, tours and activities for their upcoming adventures.
A DMO is a government body that strives to promote your particular region. When you partner with a DMO, you are included in a larger marketing campaign that will raise awareness about your destination. The DMO works to bring more visitors to the area, and then you can convert those new travelers into committed customers who enjoy your tours and activities. Through a DMO, you can create packages with other travel businesses in the area, which ultimately helps you increase your bookings.
What are your tips and tricks for getting visitors and increasing bookings in remote destinations? Share your ideas in the comments below!