How to Attract Local Visitors When International Numbers Are Falling


4 Feb 2020     |    Blake Ng

When your business is part of the travel industry, you know that on any given day a variety of factors could influence travelers’ desire to head to your destination. A natural disaster in another part of the country could leave tourists feeling skeptical about whether or not it’s safe to head to your city. Political unrest or civic protests taking place in your region may deter international tourists from wanting to get out and explore.  It’s important to remember that these outside influences can have an impact on your international bookings, but you don’t have to feel doomed by this prospect. Rather, you need to shift your focus and attract local visitors.

Here’s how to attract local visitors when your international bookings are falling:

Sponsor local events and festivals

One of the best ways to grab the attention of local visitors is to showcase your commitment to the local community. As a travel-related business, you may have spent a lot of effort building your online visibility and creating a brand that is recognised around the globe. It’s easy to forget about your local community when you have your sights set high. However, sponsoring local community events and festivals is a great way to prove that you support the local economy as well as the international economy. It can help boost your recognition among local residents, who may not have realized that you have something to offer them as well.

Create valuable packages aimed at local residents

It might be easy for local residents to write off your business as one that was not meant for them. However, by creating valuable packages aimed directly at those who live in your destination, you can prove that there is something for everyone at your tour and activity company. For example, you could create a package that includes a tour or activity as well as a picnic lunch filled with local food products collected from other nearby businesses. This package showcasing all that your destination has to offer can be given at a discount to those who live there.

Offer gift cards for local experiences

It’s becoming increasingly popular for people to purchase the gift of an experience rather than give traditional material items as gifts. Promote your tours as an experiential gift that anyone in your region can enjoy. These gift cards are the perfect product to promote during the holiday season, as people try to think of the best things to give that special person on their list.

Eventually, you can expect the tide to turn and your international bookings to recover. However, when you have put the effort into attracting local visitors, you will uncover additional market segments that you can continue to tap into for years to come. Local residents appreciate feeling like they are a part of the tourism industry in their own destination, and they will continue to recommend your tours and refer other locals to your company.

If you enjoyed this article – How to Attract Local Visitors When International Numbers Are Falling – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

Start your free demo or trial of Rezdy today.

Want to learn more?

sell more banner

Need more tips on attracting tourists? Click here.

Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.

Leave a Reply

Your email address will not be published. Required fields are marked *

How to Attract Local Visitors When International Numbers Are Falling

,

When your business is part of the travel industry, you know that on any given day a variety of factors could influence travelers’ desire to head to your destination. A natural disaster in another part of the country could leave tourists feeling skeptical about whether or not it’s safe to head to your city. Political unrest or civic protests taking place in your region may deter international tourists from wanting to get out and explore.  It’s important to remember that these outside influences can have an impact on your international bookings, but you don’t have to feel doomed by this prospect. Rather, you need to shift your focus and attract local visitors.

Here’s how to attract local visitors when your international bookings are falling:

Sponsor local events and festivals

One of the best ways to grab the attention of local visitors is to showcase your commitment to the local community. As a travel-related business, you may have spent a lot of effort building your online visibility and creating a brand that is recognised around the globe. It’s easy to forget about your local community when you have your sights set high. However, sponsoring local community events and festivals is a great way to prove that you support the local economy as well as the international economy. It can help boost your recognition among local residents, who may not have realized that you have something to offer them as well.

Create valuable packages aimed at local residents

It might be easy for local residents to write off your business as one that was not meant for them. However, by creating valuable packages aimed directly at those who live in your destination, you can prove that there is something for everyone at your tour and activity company. For example, you could create a package that includes a tour or activity as well as a picnic lunch filled with local food products collected from other nearby businesses. This package showcasing all that your destination has to offer can be given at a discount to those who live there.

Offer gift cards for local experiences

It’s becoming increasingly popular for people to purchase the gift of an experience rather than give traditional material items as gifts. Promote your tours as an experiential gift that anyone in your region can enjoy. These gift cards are the perfect product to promote during the holiday season, as people try to think of the best things to give that special person on their list.

Eventually, you can expect the tide to turn and your international bookings to recover. However, when you have put the effort into attracting local visitors, you will uncover additional market segments that you can continue to tap into for years to come. Local residents appreciate feeling like they are a part of the tourism industry in their own destination, and they will continue to recommend your tours and refer other locals to your company.

If you enjoyed this article – How to Attract Local Visitors When International Numbers Are Falling – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

Start your free demo or trial of Rezdy today.

Want to learn more?

sell more banner

Need more tips on attracting tourists? Click here.

Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.