Social media marketing is a critical component of your overall marketing strategy for your tour and activity company. An increasing number of travelers rely on social media in order to get the information they need to finalize their decisions for their upcoming vacations. The right tour booking system can help you enact an effective and engaging social media strategy.Here’s how to begin improving your tour and activity social media strategy:Identify top social networks for your businessThere are dozens of different social networks out there, and it would be difficult to create an engaging presence on every single one of them. When you are developing your social media strategy, you should consider focusing on the top social networks for your industry. Tour and activity operators often find that they get the best results with the following social platforms:InstagramTwitterFacebookYouTubeThese are social platforms that focus on visual appeal, which is ideal for businesses in the travel industry. In addition, travelers frequently use these specific platforms to get inspiration for their upcoming trips.Blog frequently, and promote your posts on social mediaBlogging is more important to your business than you might realize. Not only do frequent blog posts help keep your website content fresh and improve your SEO rankings, but these posts also can be used to increase engagement on your social accounts. When you publish a new blog post, share the link on Facebook and Twitter. Creating content that others will feel compelled to share is an easy way to increase your brand’s visibility online.Schedule posts for optimum timesIn order to keep your audience interested and to stay relevant on social media, you need to post frequently. However, you also will want to post at the best possible times. According to Buffer, you should time your Facebook posts for between 1 p.m. and 3 p.m. during the week, with the most powerful days being Thursday and Friday.Use apps to manage all your social accounts in one place It can be overwhelming to think about managing several different social accounts for your brand, but luckily there are apps available that can assist with social media maintenance. Tour and activity operators may find that these apps will help them monitor their accounts, quickly respond to their social followers and schedule posts:BufferSocialOomphHootsuiteSprout SocialNot only will these apps help you save time enacting and implementing your social media strategy, but they also will help you generate superior results from your social campaigns.Rezdy is the top tour booking software for the tour and activity sector, and its features allow you to run your business as efficiently as possible. With our activity booking software in place, you will spend less time managing your administrative tasks and compiling reports, which will allow you to focus more on your social media marketing campaigns.If you enjoyed this article – How to Ace Your Social Media Game and Build Your Business’s Presence – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.Start your free demo or trial of Rezdy today.Want to learn more?Need more tips on attracting tourists? Click here.Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.