When it comes to booking online, everyone is looking for a promo code. The good news is, as a tour and activity provider, you can use a well-developed promo code in order to boost your business while also allowing your customers to think that they are getting a once-in-a-lifetime deal. When creating a promo code, it’s important to also track your return on investment, or ROI. This allows you to see what worked well, and what can be improved the next time you decide to offer a deal on your tours and activities.

Launching a Promo Code

Test out a promo code during your slow tourism season in order to see if it brings in additional customers when you otherwise might not get bookings. You can offer discounts such as 15% off a tour, and you could create a promo code that provides the customer with a free gift when they arrive for their tour.

Create promo codes to target different types of customers. If you are hoping to grow your customer base, create a promo code that will entice first-time customers to book with you over the competition. For instance, a promo code could give a first-time customer 25% off their first tour. If you want to increase your repeat business, reward customers who book with you again. At the end of their tour, you could provide them with a coupon that has a promo code for a 30% discount off their next tour.

Tracking Your ROI

Release different promo codes on different platforms in order to see which platform works best for your business. For instance, you could offer a promo code to customers who like your Facebook page, and a different one to those who follow you on Twitter. Track your returns on these particular promo codes in order to see which platform generates more business for you. It’s also a good way to test different types of promo codes.




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When a customer utilizes a promo code to book a tour, keep track of what they booked and what code they used. This will help you gain a better understanding of which promo codes are most effective, and also will help you launch more enticing codes in the future.

How Can Rezdy Help?

Rezdy helps you automate the process of launching a promo code. Through Rezdy, you can enter in a variety of different promo codes and set expiration dates for each individual code. You can even identify how many times the code can be used before it becomes null and void. In addition, the Rezdy Sales Report tracks your ROI for you, so you can see at a glance how well your codes are working.



online booking guide



Rezdy is so much more than an online booking system for tour and activity providers. With its channel manager and customizable features, it’s a software system that can truly revolutionize your business.

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Linda Tran, Digital Marketing and Content Coordinator, Rezdy Online Booking Software
About Linda Tran

Linda is part of Rezdy's Marketing Team and is passionate about producing content of all formats that help empower the tour and activity industry.

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How Other Tour Operators Run Promotions and Track ROI

When it comes to booking online, everyone is looking for a promo code. The good news is, as a tour and activity provider, you can use a well-developed promo code in order to boost your business while also allowing your customers to think that they are getting a once-in-a-lifetime deal. When creating a promo code, it’s important to also track your return on investment, or ROI. This allows you to see what worked well, and what can be improved the next time you decide to offer a deal on your tours and activities.

Launching a Promo Code

Test out a promo code during your slow tourism season in order to see if it brings in additional customers when you otherwise might not get bookings. You can offer discounts such as 15% off a tour, and you could create a promo code that provides the customer with a free gift when they arrive for their tour.

Create promo codes to target different types of customers. If you are hoping to grow your customer base, create a promo code that will entice first-time customers to book with you over the competition. For instance, a promo code could give a first-time customer 25% off their first tour. If you want to increase your repeat business, reward customers who book with you again. At the end of their tour, you could provide them with a coupon that has a promo code for a 30% discount off their next tour.

Tracking Your ROI

Release different promo codes on different platforms in order to see which platform works best for your business. For instance, you could offer a promo code to customers who like your Facebook page, and a different one to those who follow you on Twitter. Track your returns on these particular promo codes in order to see which platform generates more business for you. It’s also a good way to test different types of promo codes.




New Call-to-action




When a customer utilizes a promo code to book a tour, keep track of what they booked and what code they used. This will help you gain a better understanding of which promo codes are most effective, and also will help you launch more enticing codes in the future.

How Can Rezdy Help?

Rezdy helps you automate the process of launching a promo code. Through Rezdy, you can enter in a variety of different promo codes and set expiration dates for each individual code. You can even identify how many times the code can be used before it becomes null and void. In addition, the Rezdy Sales Report tracks your ROI for you, so you can see at a glance how well your codes are working.



online booking guide



Rezdy is so much more than an online booking system for tour and activity providers. With its channel manager and customizable features, it’s a software system that can truly revolutionize your business.