How Other Tour Operators Run Promotions and Track ROI

24 Dec 2015     |    Blake Ng

Everyone loves a good deal! Think about it, how’d you feel the last time you got a discount? This stems from the psychological discovery that people feel good when they believe they’re getting a better deal than the average consumer. The good news is, as a tour and activity provider, you can use a well-developed promo code to boost your business while allowing your customers to think that they are getting a once-in-a-lifetime deal.

However, while promo codes are great, don’t forget that it’s important to also track your return on investment or ROI. This allows you to see what worked well, and what can be improved the next time you decide to offer a deal on your tours and activities.

Here are some tips for launching promotions and tracking ROI:

Launching a promo code

Test out a promo code during your slow tourism season to see if it brings in additional customers when you otherwise might not get bookings. You can offer discounts such as 15% off a tour, or one that provides the customer with a gift when they arrive for their tour.

You could also create promo codes to target different types of customers. If you are hoping to grow your customer base, create a promo code that will entice first-time customers to book with you over the competition. For instance, a promo code could give a first-time customer 25% off their first tour. If you want to increase your repeat business, reward customers who book with you again. At the end of their tour, you could provide them with a coupon that has a promo code for a 30% discount off their next tour.

Tracking your ROI

Release different promo codes on different platforms to see which platform works best for your business. For instance, you could offer a promo code to customers who like your Facebook page, and a different one to those who follow you on Twitter. Track your returns on these particular promo codes to see which platform generates more business for you. It’s also a good way to test different types of promo codes.

When a customer utilizes a promo code to book a tour, keep track of what they booked and what code they used. This will help you gain a better understanding of which promo codes are most effective, and what will help you launch more enticing codes in the future.

It’s important to note, however, that chrome extensions like Honey automatically searches and applies promo codes for a customer at checkout. This could distort tracking as someone coming from Facebook could easily apply a promo code from Twitter.

How can Rezdy help?

Rezdy helps you automate the process of launching a promo code. Through Rezdy, you can enter in a variety of different promo codes and set expiration dates for each code. You can even identify how many times the code can be used before it becomes null and void. Also, the Rezdy Sales Report tracks your ROI for you, so you can see at a glance how well your codes are working.

If you enjoyed this article – How Other Tour Operators Run Promotions and Track ROI – then follow the Rezdy blog. There are a lot of marketing tools and resources designed with businesses like yours in mind.

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