TripAdvisor is one of the most powerful traveler review sites on the web, largely because so many people who enjoy exploring the world use it as a trusted resource. Anyone who is considering dining at a local restaurant with waterfront views, or who wants to book a tour in order to see the most famous sights in the city, will head to TripAdvisor in order to read reviews from actual customers and make decisions for their upcoming trip. As such, it’s important to have a positive presence on this website. The TripAdvisor Certificate of Excellence is one way to enhance your online presence and increase the notoriety of your particular brand.

What is the TripAdvisor Certificate of Excellence?

This is an award that is given out by TripAdvisor to the travel businesses that consistently receive high review ratings on the website. It was established in 2010, and the award is used as a way to identify the most elite businesses that are featured on the site. As a tour and activity provider, it is an award that you want to strive to achieve, as travelers will trust these businesses the most when making plans for their next getaway.
ta_certificate_excellence

Can Tour Operators and Activity Providers Receive a Certificate of Excellence?

Yes, anyone in the hospitality industry can receive this coveted award. Restaurants, hotels and tour and activity providers are included in those who are eligible.

How Can You Receive TripAdvisor’s certificate?

TripAdvisor awards this honor to businesses who qualify. An algorithm is used in order to determine which travel businesses are valued the most by their customers. Different factors are considered when determining if a business deserves the award:

  • The overall rating of the business
  • The ratings of the reviews on the business page
  • The popularity of the listing and the business in general
  • The number of reviews and how recently reviews were posted
  • Minimum qualifications for the Certificate of Excellence award include having a four-star rating
  • Meeting the minimum number of reviews required for the award
  • Maintaining a listing on the TripAdvisor site for at least one year

If you meet all of these qualifications, there is a chance that TripAdvisor will award you with this elite badge, which will only help to improve your reputation in the industry and throughout your local area. (More information about how to get the Excellence Award.)

As TripAdvisor is the largest review website in the industry you should make getting reviews on its platform a priority as you create your online marketing strategy. However you also will want to focus on other review sites (like Facebook, Google local business page, Yelp, etc., etc.).  Rezdy’s automated email feature allows you to request reviews the way you like.  Besides that, Rezdy has a direct integration with TripAdvisor’s review express to get you more reviews from actual customers.  Review websites are a perfect way to develop an online presence that helps you attract customers from across the globe.



Tour Operator eBook




Topics , ,

Join over 30,000 tour and activity professionals on Rezdy

Linda Tran, Digital Marketing and Content Coordinator, Rezdy Online Booking Software
About Linda Tran

Linda is part of Rezdy's Marketing Team and is passionate about producing content of all formats that help empower the tour and activity industry.

6 Comments

  • we run Tours, day trips and extended. While Trip Advisor reviews are important, the system is flawed. Rezdy sends a follow up review to all our customers after the trip, I can see the links have been clicked, the customers fill the reviews, hit submit, then exit because they don’t want to log in.

    Trip Advisor needs to offer something for guests to sign up, I fail to see why we should offer discounts on our products for them to sign up and power up Trip Advisor.

    we average an 85% click rate for reviews with less than 10% actually being submitted… pretty poor from trip advisor

    • Hey Gary,

      That is a business case that I’m sure many other tour operators experience as well. This is the policy TripAdvisor has and we have to deal with.
      Alternatively, you can choose to get reviews on other platforms. e.g. Google and Facebook. We’ve recently upgraded our Automated Email feature, so you can now add hyperlinks in your messaging. You would be able to direct your customers to those places to leave a review.

  • Hi Rezdy team,
    Thanks for posting the technical information and key to preparing and obtaining the successes.

    I have viewed your online reservation system and I would love to know more from you on the best possible deal for having such a good system for our biz.
    Ps. our sample web as given underneath is not ready yet, but we wish to launch this site in a very near future. Please feel free to comment/suggest for a better solution working with Online Reservation System that best fit and integrates on our web.
    Thank you !

    • Hey Sareth,

      We have many ways to integrate with your website. While you are building it, you should check out the options during a free trial. You can sign up by hitting the “sign up” button in the right hand top corner.

  • Why do TA not allow listings for overnight tours, day tours only?

    • Hi Carl,

      Yes, unfortunately TripAdvisor does not accept overnight tours. This is a policy they’ve had from the beginning. Alternatively you might want to look into getting reviews on Google, Facebook or Yelp. We’ve seen some multi-day tour operators being very successful on those platforms.

Leave a Reply

Your email address will not be published. Required fields are marked *

How Can Tour Operators be Awarded with TripAdvisor’s Certificate of Excellence?

, ,

TripAdvisor is one of the most powerful traveler review sites on the web, largely because so many people who enjoy exploring the world use it as a trusted resource. Anyone who is considering dining at a local restaurant with waterfront views, or who wants to book a tour in order to see the most famous sights in the city, will head to TripAdvisor in order to read reviews from actual customers and make decisions for their upcoming trip. As such, it’s important to have a positive presence on this website. The TripAdvisor Certificate of Excellence is one way to enhance your online presence and increase the notoriety of your particular brand.

What is the TripAdvisor Certificate of Excellence?

This is an award that is given out by TripAdvisor to the travel businesses that consistently receive high review ratings on the website. It was established in 2010, and the award is used as a way to identify the most elite businesses that are featured on the site. As a tour and activity provider, it is an award that you want to strive to achieve, as travelers will trust these businesses the most when making plans for their next getaway.
ta_certificate_excellence

Can Tour Operators and Activity Providers Receive a Certificate of Excellence?

Yes, anyone in the hospitality industry can receive this coveted award. Restaurants, hotels and tour and activity providers are included in those who are eligible.

How Can You Receive TripAdvisor’s certificate?

TripAdvisor awards this honor to businesses who qualify. An algorithm is used in order to determine which travel businesses are valued the most by their customers. Different factors are considered when determining if a business deserves the award:

If you meet all of these qualifications, there is a chance that TripAdvisor will award you with this elite badge, which will only help to improve your reputation in the industry and throughout your local area. (More information about how to get the Excellence Award.)

As TripAdvisor is the largest review website in the industry you should make getting reviews on its platform a priority as you create your online marketing strategy. However you also will want to focus on other review sites (like Facebook, Google local business page, Yelp, etc., etc.).  Rezdy’s automated email feature allows you to request reviews the way you like.  Besides that, Rezdy has a direct integration with TripAdvisor’s review express to get you more reviews from actual customers.  Review websites are a perfect way to develop an online presence that helps you attract customers from across the globe.



Tour Operator eBook