How are US domestic travelers behaving? Tour and activity operators, watch our quick video to learn some interesting stats on this subject: Share the statistics used in this video1. Fewer adults are traveling with childrenFewer US domestic leisure travelers are traveling with children – 31% in ’08 vs. 26% in ’12 (Source) Tweet this stat! 2. There is a preference for driving vs. flyingMore US domestic leisure travelers are driving (79%) than flying (11%) (Source) Tweet this stat!More US domestic business travelers are driving (48%) than flying (33%) (Source) Tweet this stat!3. Age difference between business and leisure travelersThe average age of US domestic leisure travelers is 47.5 years old (Source) Tweet this stat!36% of US domestic leisure travelers are 55+ years old (Source) Tweet this stat!17% of US domestic leisure travelers are 35-44 years old (Source) Tweet this stat! 20% of US domestic leisure travelers are 25-34 years old (Source) Tweet this stat!8% of US domestic leisure travelers are 18-24 years old (Source) Tweet this stat!The average age of US business travelers is 45.9 years old (Source) Tweet this stat!The majority (26%) of US business travelers are 45-54 years old (Source) Tweet this stat!20% of US business travelers are 55-64 years old (Source) Tweet this stat!24% of US business travelers are 35-44 years old (Source) Tweet this stat!19% of US business travelers are 25-34 years old (Source) Tweet this stat!4% of US business travelers are 18-24 years old (Source) Tweet this stat!7% of US business travelers are 65+ years old (Source) Tweet this stat!4. Traveling households earn more than non-traveling householdsThe median household income for the general US population is $52,800 (Source) Tweet this stat!The median household income for US domestic leisure travelers is $62,500 (Source) Tweet this stat!The median household income for US domestic business travelers is $87,500 (Source) Tweet this stat!5. Trip planning sources are shifting1 in 3 US travelers cite social media as a source of inspiration (Source) Tweet this stat!38% of leisure travelers and 57% of business travelers use mobile for travel information (Source) Tweet this stat!Embed this video on your websiteCopy and paste the code below: <iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/C4IL1vei9Bo” frameborder=”0″ allowfullscreen></iframe> If you enjoyed this post, you might like our American Tour Operator Booking Channels survey results (2014).You can also subscribe to our blog. New posts will be sent to your inbox.