In many respects, Halloween is the perfect social holiday. Everyone is all dressed up in a costume that they want to show off to the world, and they are sharing selfies and scrolling their feeds to check out what their friends are doing. This year, take advantage of this frightfully fun season at your tour and activity company and use social media to engage with your customers. Here’s our Halloween ideas for tourism operators.
Promoting your tour and activity company on social media is serious business, but you shouldn’t be afraid to have a little bit of fun every once in a while. Those who are following your page on Facebook or Instagram are looking to connect with the more human side of your business, and holidays are a great time to let loose on your social pages. Plus, when you showcase your silly side, you’ll be standing out from the rest of the tour and activity providers who are simply focusing on posting the same old stale information about their tours that include a redundant discount code. You want to be the company that is different, because this proves that you are going to offer an authentic experience during your tours and activities as well!
Consider these spooktacular posts this Halloween:
You will want to adapt your Halloween social media strategy based on the platform that you are using at the time. Instagram users, for example, are really just in it for the images. This would be the right platform for those freakishly fun photos you staged. Facebook users, on the other hand, are more interested in videos, promotional information and contests. When you use the right content on the right platform, you’ll get better results.
Social media is one of the most powerful marketing channels available to you as a tour and activity operator, and it’s also one of the most affordable ways to promote your business. By taking advantage of holiday hype during the Halloween season, you will be able to improve your brand recognition among your followers and connect with your customers on a more personal level.
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