Have you ever thought to yourself, “How do I get my tour listed for free on all of these online directories?” The reality of the matter: Online visibility is critical to your success in the 21st century, but getting seen online often comes at a high price. Luckily, free listing websites can provide your brand with a much-needed boost without dipping into your marketing budget.
These are the top five listing websites for tour and activity operators:
Google is the most powerful search engine in the world and is the most widely used search engine across the globe. It only makes sense to have a Google My Business listing. These listings provide searchers with the most relevant information about your business — including your contact information, hours and ratings — when they put your business name into the Google search engine. It’s a simple way to make sure that your business gets the best visibility on the Google SERP. Here’s a helpful link to Google My Business to get you started.
TripAdvisor is one of the most trusted travel resources in the industry. Travelers who are just beginning their online booking journey will often head straight to TripAdvisor to get recommendations for the best suppliers in their chosen destination. Your tour and activity company needs to have an active TripAdvisor profile that is well-maintained as this is one of the easiest ways to earn the trust of motivated market segments. Find out how to add the Book Now button on TripAdvisor.
Yelp is yet another free review site that is beneficial for tour and activity operators. People tend to rely on Yelp to get reviews about local businesses, so this may be a way to capture the attention of those who live in your area and may be interested in your experiences. You can include your business information on your Yelp profile, which will help increase your visibility and accessibility online. Make sure you’re running your Yelp business profile here.
Once known as a social network for college students, Facebook has grown into the social network on which the entire world interacts and does business. Facebook allows businesses to create professional pages where they can connect and interact with their customers. You can include your business information on your Facebook page, as well as install a booking button onto the page. This allows your prospective travelers to read reviews about your business, look at photos of your experiences and book their own tour all from the convenience of your Facebook page. Find out how accept bookings from Facebook through your Rezdy Account.
For Norther Americans, The Better Business Bureau has become synonymous with trust, with many travelers only wanting to do business with those who are accredited by the BBB. Even if you are not a BBB member, you can create a listing on the directory here.
In addition to taking advantage of these free listing websites, you should also implement technology into your business that helps you drive organic traffic to your tour and activity website. While not quite the same, the Rezdy Marketplace does allow you to upload your tours and be resold to the largest network of agents in this space including; GetYourGuide, Viator, Expedia, Reserve with Google, KLOOK, hotel concierges, information centres and 100s more. Be sure to get your product up there and seen.
Rezdy is an online booking solution that can streamline the booking process while simultaneously allowing you to increase your visibility online. For more information on how Rezdy can help you grow your business, begin your three week free trial today.
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Image credit: Wanderlabs