You know the best way to succeed in the tour and activity industry is to allow agents to resell your products for a commission. However, it can be overwhelming to start the process of networking and connecting with these agents — especially if you don’t have agents knocking on your door, anxiously waiting to sell your products. Don’t worry, though, all hope is not lost. It’s easier than you think to partner with agents.
Networking 101: Connecting with Agents in the Industry
- Develop your brand online, as this will allow agents to discover you. When you have an established presence on social networking sites such as TripAdvisor, Facebook, Google and Instagram, agents will trust the fact that you offer valuable products to your customers. Focus on increasing the reviews that you receive, as this is a great way to increase your credibility in the industry.
- Contact the Visitor Information Centre in your area and provide them with information about the tours and activities that you offer. Let them know that they can resell your tours and activities and earn a commission.
- Attend trade shows in your region and in other areas of the world. At these trade shows, you will be able to network with vendors and agents who are interested in reselling tours and activities. Many agents head to travel industry trade shows in order to find out about the latest products available that they can include in their packages. This is one of the best ways to network within the industry and promote your brand to other agents.
- Partner with Online Travel Agencies, or OTAs. OTAs are the major players in the travel industry right now, and they market their vacation packages to travelers from across the globe. It’s often difficult for small tour and activity companies to compete with the OTAs, so the better alternative is to partner with them. You can connect with OTAs who want to use your products in their packages. They earn a commission, and you increase your bookings from an audience you might not otherwise be able to reach.
Connect on the Rezdy Marketplace
The easiest way to connect with other agents is through the Rezdy Marketplace. Rezdy is an online booking system for tour and activity providers that not only automates the booking process, but also helps tour companies develop a distribution plan and increase their network of agents. On the Marketplace, you can send agents messages, connect with them directly and provide your live availability information. Agents rely on the Marketplace because they know they will get accurate information for their customers, and they can easily book the products that are featured on the Marketplace. It’s a trusted industry resource for both agents and tour providers, and it’s changing the way that tour companies do business.
To learn more about distribution and the importance of developing a distribution strategy for your tour and activity company, download the Rezdy distribution ebook today.