Finding the right audience to advertise to is pretty difficult. However when using Rezdy and Facebook to target your customers, or people that are very similar to your customers you might be able to get more repeat purchases or target the right people at the right moment. In this article we’ll explain how to create a custom audience and a lookalike audience using Facebook and Rezdy so you can maximise the effectiveness of your Facebook ads.
We’ll explain step by step how to attract customers that are similar to the ones that already went on a tour or activity with you. To easily understand from where we start, watch Facebook’s video below.
There are many types of custom audiences on Facebook and they are growing every day.
Find the customers in your Rezdy Customer tab. You’ll see the following buttons.
Click Export to CSV.
Open the file, delete all columns, except:
Facebook uses these fields to identify your customers. In the next steps we’ll expain how to upload your customer list and find a similar audience.
Note: You need at least 100 customers.
Note: If you use the Rezdy Mailchimp integration to send automated emails, you can automate this process by connecting Facebook to Mailchimp.
To create your first Custom Audience, go to the “Audience” section of the Facebook Power Editor or Ads Manager.
In the Ads Manager, it is under the Tools section. Select “Audiences”.
In Power Editor, it has its own section, just under the toolbar right beneath your ad account number:
Since this is your first Custom Audience, you will need to create a new one by clicking the green “Create Audience” button.
A popup window will open and ask you to pick which type of audience you would like to create:
Select Customer File, and upload the .csv we just created from Rezdy, and map your audience’s information to Facebook.
Now go back to your Audiences tab and create a Lookalike audience. Set your source as your customer file. Select the country you want to target. Select how many audiences you want.
To build your audience, adjust the settings accordingly. A small audience will have more similarities with your core customer group while a larger audience will be less precise, but will offer you a greater reach.
Now you can create Facebook ads and select the lookalike audience we just created to target.
Facebook features such as Custom Audience and Lookalike Audience, is a very powerful tool for the tourism industry. Lookalike audiences are particular useful when most of your customers are:
If your tour or activity is targeting a very diverse range of customers (different ages and different backgrounds), you might be better of setting up a campaign of Facebook ads focusing on brand awareness that targets people that are traveling in your area.
We’ve written a social media ebook that helps you get started.