Email is by far the number one way that businesses communicate with their customers, because that’s how people want to be contacted. In fact 77% of consumers want to get marketing messages via email (Marketing Land).
Emails are accessed anywhere, at any time, via mobile and at the desk. They’re a great way to encourage loyalty with past customers, and send out deals to prospective customers.
If you’re a tour or activity operator who’s looking for email marketing software to send out promotions to your contacts, make sure it allows you to easily…
Your contact database has to be easy for you to use, so that you don’t spend hours juggling multiple spreadsheets to segment and create lists.
For example, if you want to send an email to everyone who booked your tour through Groupon and lives in Sydney, then it should take a couple minutes for you to prepare the list.
You must be able to:
You and your staff are probably pressed for time as it is. Instead of spending your time fiddling with your email tool, you’re better off servicing your customers out on your tours or at the office.
This is why execution-type features are so important – they can be a massive time saver.
You must be able to:
It shouldn’t take ages for you or your staff to create a professional looking email. In fact, pre-set templates should be available for you to choose from and customise. All you should need to be armed with is your logo and images of your customers on tour.
You must be able to:
Your email marketing software should allow you to track metrics associated with your emails. Without knowing these metrics, how are you supposed to know what works or set goals?
For example, you can see that Seasonal Tour Promotion A gets a higher click through rate than Seasonal Tour Promotion B, but Seasonal Tour Promotion B results in more sales.
You must be able to:
With any software service, support is a key consideration in your selection process. The ability to get to the information you need – and fast – is necessary to make the most of your investment.
You must be able to:
Within Rezdy, you can send automated booking confirmation, reminder and follow up emails. And through our Zapier integration, you can automate tasks between Rezdy and heaps of email marketing tools.
So if you’re looking for all-in-one booking software, try Rezdy for free. No obligation, no credit card required.