On the surface, a hotel concierge seems like a professional who is hired to help the guests staying at a particular hotel. However, for tour and activity operators, these nearby tourism professionals can be a powerful distribution partnership for their business. Connecting with local hotel concierges can help increase your bookings, particularly when filling those last-minute spots on your tours. Now is the best time to add a few hotel concierges to your distribution partnerships.
Forming professional relationships with hotel concierges is easier than you think. Some of the best ways to connect with these local hotel representatives include:
A hotel concierge is relied upon by guests to provide reliable referrals for local attractions, including tours and activities. To gain the trust of a hotel concierge and encourage them to consider your tours, you should:
First and foremost, your hotel concierge is going to expect to be paid a commission for sending a booking your way. You can offer direct commission payments through your channel manager, making the process seamless for concierges who book your tours and activities for their hotel guests. In addition to a commission, hotel concierges are going to expect that they have the most up-to-date information about your available tours and activities. They do not want to encourage a guest to book your tours and then find out after the fact that the tour is oversold and their guest did not get a seat.
With the right technology in place, you can easily form partnerships with hotel concierges in your area that are beneficial for both of you. Rezdy provides you with a channel manager that broadcasts your live availability for your tours and activities and allows hotel concierges to book directly with you without dealing with extra phone calls, emails and confirmations.
For more information on how to improve your distribution partnerships strategy at your tour and activity company, download the Rezdy distribution ebook now.