As you seek to breathe fresh life into your tour and activity company’s marketing strategy, you’ll want to make sure that you have a solid understanding of the role that tourism marketing plays. Your understanding of tourism marketing can help you create and implement tourism marketing plan that drives results and increase bookings.
Tourism marketing is the process of promoting the activities, accommodations and attractions available in a given destination. A tourism marketing plan is more than an outline of specific tasks and techniques to promote your tour and activity company. Rather, they’re an outline of how to approach each individual task. The tourism marketing strategy will outline your business goals and how to achieve them.
“SMART” stands for specific, measurable, achievable, relevant and timely. The goals that you establish need to have all of these qualities. SMART goals allow you to identify areas to grow and create a plan for bringing those goals to life.
Your tourism marketing strategy should be a living document that you constantly revisit and update according to the latest industry trends. Traveler preferences are always changing, and new technology often leads to exciting marketing opportunities. To stay informed about the latest trends and techniques in tourism marketing, download the Rezdy online marketing e-book now.
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Wondering what customers look for before making a booking with you? Read the article here to learn more.
Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.
Image credit: Alvaro Reyes