Customer Loyalty Systems for Tour & Activity Operators: How They Boost Your Bookings

Children love to get stickers when they do something well. Dogs appreciate a treat when they perform a new trick. The desire to be rewarded is in our DNA, and consumers in particular are motivated by these rewards.

With this in mind, tour and activity operators need to create a customer loyalty system that drives repeat bookings at their business. Repeat bookings are incredibly valuable and allow you to generate more revenue over a longer period of time.

What Is a Customer Loyalty System?

A customer loyalty system is a program that is designed to encourage repeat business by offering incentives and rewards. Most travelers report that they appreciate rewards programs, and many people stick exclusively with specific brands as a result of their loyalty systems.

How to Use Your Customer Loyalty System to Increase Bookings

• Emphasize the need for a positive first experience with your brand.
  
  Even with the right loyalty system in place, you are not going to get repeat customers if their first impression of your business is bad. It’s critical that you offer new customers a seamless online booking experience through your tour operator software. They need to feel confident that they can easily book your tours on a reliable, secure portal.
• Create a loyalty program that allows your customers to earn valuable incentives in a short amount of time.
  
  Your customers need to feel as if the rewards are within their reach. Many tour and activity companies have good results with their loyalty programs when they allow their travelers to earn rewards that get more significant with time. For instance, with their first repeat booking, you may offer them a free beverage during their tour. After they have booked five times with you, you may offer a discount off the total price of the tour.
• Encourage your loyal customers to recommend your business to others.
  
  It may sound old-fashioned, but word-of-mouth referrals are still incredibly powerful. When a traveler has booked several tours or activities with your company, request that they personally leave a review of your products online. You may want to offer a small token of your appreciation in exchange for their honest feedback. Prospective travelers rely heavily on online reviews, so it’s necessary to solicit feedback.

Designing your customer loyalty system is only the first step. After you have decided how you want to reward your loyal tourists, you will need to implement your loyalty program. With the right tour booking software, you can easily do this. Rezdy is a tour booking system designed specifically for tour and activity operators. You can input all information related to your customer loyalty system and automatically apply rewards to individual accounts. Your activity booking software will make it easy for you to keep track of your most loyal customers while also allowing your customers to instantly earn the rewards they deserve.

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