Children love to get stickers when they do something well. Dogs appreciate a treat when they perform a new trick. The desire to be rewarded is in our DNA, and consumers in particular are motivated by these rewards.
With this in mind, tour and activity operators need to create a customer loyalty system that drives repeat bookings at their business. Repeat bookings are incredibly valuable and allow you to generate more revenue over a longer period of time.
What Is a Customer Loyalty System?
A customer loyalty system is a program that is designed to encourage repeat business by offering incentives and rewards. Most travelers report that they appreciate rewards programs, and many people stick exclusively with specific brands as a result of their loyalty systems.
How to Use Your Customer Loyalty System to Increase Bookings
Designing your customer loyalty system is only the first step. After you have decided how you want to reward your loyal tourists, you will need to implement your loyalty program. With the right tour booking software, you can easily do this. Rezdy is a tour booking system designed specifically for tour and activity operators. You can input all information related to your customer loyalty system and automatically apply rewards to individual accounts. Your activity booking software will make it easy for you to keep track of your most loyal customers while also allowing your customers to instantly earn the rewards they deserve.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.