When it comes to technology in the travel industry, there’s always something new and exciting to consider. As a tour and activity operator, it’s your job to sift through your latest and greatest options, and ultimately decide on the technology that will be most worthwhile and relevant to your business. The best travel technology is going to offer you valuable data about your business. This data allows you to analyze your current situation and use fact-based figures in order to make projections about your future growth.As you evaluate the technology that is available to you, remember that it must meet the following requirements:Data provided must be current and timely. If you are constantly trying to evaluate your business growth utilizing outdated numbers, you are never going to be remain relevant in the constantly changing travel industry. Your data needs to be current — as soon as you run a report, you should be able to expect results that take into account up-to-the-minute data that is collected from your business.The reports produced must be accurate. Current data is critical, but it’s even more important that the data collected through your technology systems is accurate. You are going to be making important decisions about your business based on this data, such as how many tours you are going to offer in a given week or how much you are going to spend on marketing your products to a specific traveller segment. If your inputs are flawed, your entire business strategy is going to be flawed — from marketing to distribution to the final product. You need to invest in technology that is capable of collecting accurate data in a quick and timely manner.The technology itself must offer you flexibility. This includes customizable reports and inputs that are specifically geared toward your business and niche industry. You need to be able to generate the data that you need in a way that works for you and your business. Rigid technology that is not adaptable is going to leave you falling behind the competition, in more ways than one. You won’t be able to maximize your use of the technology you have and the data that is being collected about your business, which means you won’t be able to create an effective strategy for moving forward.If you are looking for new technology to help you manage your tour and activity company, then look no further than Rezdy. Rezdy is the only all-in-one booking system that is designed specifically for tour and activity operators. It not only offers you valuable features, such as an online booking system, an innovative channel manager and a property management system, but it also regularly offers updates that allow you to continue to apply the technology toward your business goals. Rezdy can create accurate reports using the valuable data collected from your business, offering you insight into your performance and growth as a whole.Begin your free trial now!