In the last several years, Instagram has taken the social media world by storm. It quickly catapulted to one of the most-loved social networks across all demographics, but particularly Millennials. As such, it’s become a pivotal platform for tour and activity operators, who rely heavily on social media marketing to capture the attention of their most motivated market segments. So, how can you create Instagram campaigns for your tour, activity, or attraction that creates buzz? We explore the latest trends and techniques in this blog post.
Instagram is particularly valuable for tour and activity operators, because it is an image-centric social platform. Compared to Facebook or Twitter, Instagram is all about those beautiful images and simple hashtags — making it an easy place to develop brand identity and increase engagement with travelers from around the world.
Each brand has their own approach to Instagram content, but some are doing it better than others. Tourism Australia, for example, is one of the most successful DMO’s (Destinational Marketing Organization) on Instagram. By posting simple yet stunning photographs of the continent, they have earned more than 3.1 million followers and generate about 100,000 likes per post.
The Rezdy booking software is an innovative business solution that not only allows you to streamline the administrative processes at your tour and activity company, but also gives you the opportunity to sync your website with all of your social platforms. We strive to provide our clients with the latest and greatest information about social media marketing trends.
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Image credit: geo uc