If you’re new to the game, here’s a quick crash course to coupon marketing for tour operators. We hope it helps you create and deliver your coupons.

 

The benefits of coupons

  • Increase conversion rates.
  • Increase average order values.
  • Increase awareness of your business (when used with daily deal sites).
  • Easy to measure success (just count the number sold).
  • A good way to bring back inactive customers.

Structuring your offer

  • Use your core product and offerings.
  • Make sure your offer is clear on what benefit they will get.
  • Offer extras as a good way to upsell.
  • Create offers that get customers to visit twice (eg. include $20 off next visit coupon).

Types of offers

Discounts: Either a dollar amount or a percentage off. Use dollars off unless your percentage is high and you are a well known business.

Bonus: An offer like “buy one get one free”.

Premiums: An offer for a larger spend eg. bringing a friend or booking a private tour with a minimum of 5 seats.

Designing your coupon

  • Professional, eye-catching and informational.
  • Bold, specific headlines.
  • White space so it doesn’t look cluttered.
  • High quality colour images.
  • Create a digital version (PDF).

Include

  • Your tracking code.
  • Instructions on how to redeem the offer.
  • Any restrictions that apply.
  • Your logo and contact details.

Distributing your coupon

At local businesses: Print out your coupon and deliver them to your local tourism bureau, hotels, and other businesses where you know your customers are.

Through daily deal websites: With a large customer base to market to, it is a great way to spread word of your business without paying for it.

Through your email database: Send your coupon to your customer base – especially those who haven’t been in a while.

Beware of being unprepared

  • Don’t get carried away. Set a logical limit for the number of coupons you can sell.
  • Don’t offer a discount that’s too high for what you can cope with.
  • Force customers to book so that they can’t turn up unexpected on the first or last day of the offer.

If you are unorganised and your customers have a negative experience (especially if it’s their first time), then you may never see them again. Or even worse – they could complain to TripAdvisor and their friends about it.

 

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Simon Lenoir, Founder and CEO of Rezdy Online Booking Software
About Simon Lenoir

Simon has over 15 years’ experience as an IT professional. He also has extensive experience in the travel industry from being an around-the-world traveller and managing a dive centre in Southeast Asia for over 3 years. Simon is now dedicated to providing the best online booking solution for tours and activities operators; he is the brains behind Rezdy.Outside office hours Simon is a true activity addict – mountain biking, sailing, swimming, beach volleyball – just to name a few. But most of all he loves diving in Australian waters.

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Coupon Marketing Crash Course for Tour Operators

, , , ,

If you’re new to the game, here’s a quick crash course to coupon marketing for tour operators. We hope it helps you create and deliver your coupons.

Coupon Marketing for Tourism Operators – Crash Course from Rezdy Tour Booking Software

 

The benefits of coupons

Structuring your offer

Types of offers

Discounts: Either a dollar amount or a percentage off. Use dollars off unless your percentage is high and you are a well known business.

Bonus: An offer like “buy one get one free”.

Premiums: An offer for a larger spend eg. bringing a friend or booking a private tour with a minimum of 5 seats.

Designing your coupon

Include

Distributing your coupon

At local businesses: Print out your coupon and deliver them to your local tourism bureau, hotels, and other businesses where you know your customers are.

Through daily deal websites: With a large customer base to market to, it is a great way to spread word of your business without paying for it.

Through your email database: Send your coupon to your customer base – especially those who haven’t been in a while.

Beware of being unprepared

If you are unorganised and your customers have a negative experience (especially if it’s their first time), then you may never see them again. Or even worse – they could complain to TripAdvisor and their friends about it.

 

Embed this presentation on your website

Copy and paste the code below

If you would like to get more handy tips for tour operators, subscribe to our blog: