If you’re new to the game, here’s a quick crash course to coupon marketing for tour operators. We hope it helps you create and deliver your coupons.
Discounts: Either a dollar amount or a percentage off. Use dollars off unless your percentage is high and you are a well known business.
Bonus: An offer like “buy one get one free”.
Premiums: An offer for a larger spend eg. bringing a friend or booking a private tour with a minimum of 5 seats.
At local businesses: Print out your coupon and deliver them to your local tourism bureau, hotels, and other businesses where you know your customers are.
Through daily deal websites: With a large customer base to market to, it is a great way to spread word of your business without paying for it.
Through your email database: Send your coupon to your customer base – especially those who haven’t been in a while.
If you are unorganised and your customers have a negative experience (especially if it’s their first time), then you may never see them again. Or even worse – they could complain to TripAdvisor and their friends about it.
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