In 2018, tens of thousands of people stormed the streets of New York City, all for the chance to grab themselves a photo with Justin Bieber himself. There was only one problem. It wasn’t Justin Bieber. It was Brad Sousa, a person who looked only slightly similar to Justin Bieber. The anchor that convinced the world that he was Justin Bieber was the people around him. It was a group of body-guards, publicists and fake fans telling the world that Brad Sousa was in fact, Justin Bieber. As more people were convinced he was the real Justin Bieber, they began telling their friends. And with that, Brad’s social proof grew.
The people around you are your social proof. Online, social media is your social proof. Social proof is what’ll get people to trust you. So if you want to increase your bookings online, you’ll need to improve your social media game!
It’s what gives you social-proof. I’m sure we’d all agree that the guy with his friends at the bar seems like a much better guy to engage with than the one drinking his sorrows away, alone, in the corner. There are plenty of Social Media platforms out there which are great for tours and activities operators but a great one to start with is Facebook. If you’re interested in other platforms, here’s a link to our Social-Media E-book.
But why Facebook?
With that being said, here’s a quick list of items to ensure your Facebook Page will help you convert customers:
We’re excited to see your new Facebook Page! If you’d like to work on other social media platforms, download our social media e-book below!