Can Your Business Handle Sudden Catastrophes? 5 Simple Steps To Be Prepared

7 Nov 2019     |    Blake Ng

Travelers are often warned before they head off on holiday that they should be prepared for unexpected situations such as catastrophes to arise. It is the nature of travel. So, in some respects, those who operate businesses in the travel industry must be equally prepared for catastrophe.

Here are some simple tips that can help you develop a risk management strategy for your tour and activity company:

Invest in the right tour booking software

You cannot even begin creating a crisis management plan without the right technology in place at your business. You will first need to implement a tour operator software platform that offers secure features, such as data recovery and real-time reporting. You will want to make sure that your activity booking software routinely backs up your data and ensure that it can be used from a mobile device.

Create a crisis communication plan

Communication is critical during an unforeseen disaster. Whether your brand is hit with a wave of retaliation online for a mistake that was made, or your community has been struck by a natural disaster, you and your employees will need to know what to say and when to say it. Your crisis communication plan should include social media response guidelines for how to address catastrophic situations.

Work with local first responders to prepare for natural disasters

Many vacation destinations are prone to natural disasters, so it’s important for your tour and activity company to be prepared with a plan that will keep your customers, your staff members and your business assets safe. The best way to do this is to work with local first responders to analyze your current plans and create a guide that provides information about emergency protocols. Everyone should know what they need to do and where they need to be in the event of a natural disaster, such as an earthquake, tornado, hurricane or blizzard.

Design a business continuity plan

A business continuity plan should be in place to outline who should take the lead in the event that the owner or operator is no longer capable of managing the situation. Business owners should identify who should succeed them and what steps should be taken in order to ensure that the business continues to run as smoothly as possible.

Have a disaster recovery kit ready

Your recovery plan needs to include a recovery kit that contains everything an individual would need to make your business safe and operable again. The recovery kit should include items that will be needed during a natural disaster, such as emergency lighting, non-perishable food, water bottles, batteries and a first aid kit. It also should include a secure packet that has all data recovery information, such as passwords needed to access the tour booking system and social media accounts.

Disaster strikes when you least expect it. Whether you are hit with a data breach or hacking disaster, or your region has been affected by a monstrous hurricane or typhoon, you will want to be prepared. It is your job to keep your customers and your employees safe.

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