How Does Your Brochure Stand Out in the Rack?

11 Aug 2016     |    Blake Ng

Brochures are a traditional marketing material for tour and activity providers — but they are still quite relevant and effective. You know that designing an inviting and informative brochure is important for your business, but you also need to do your research in order to see how you compare to the competition. Once you have created, published and released your brochure, head to the visitor information centre to see how your company stands out.

Different Color

In a sea of red, gold and orange hues, you want your brochure to be a vibrant purple or royal blue. The only way to see how your brochure stands out on the rack is to visit the rack yourself, and analyze the color palette. People will be drawn to the brochure that looks different, and you need to capture their attention in a matter of seconds. A bright color is generally your best choice, and try to make it different than what every other tour company is using.

Different Size

If your brochure is slightly larger than all of the others around it, an interested visitor will be more likely to notice it. It’s important to make it small enough that it is portable and easy to travel with, but large enough that it doesn’t get shuffled about with the rest of the brochures on the rack. You also should take advantage of the size of your brochure by including high-resolution photographs on the top half and offering valuable information in the largest font sizes.

Different Paper Style

Take note of the paper style that is used by the other tour and activity companies in your area. If everyone is opting for a standard cardstock or a glossy paper, you might want to select a matte finish. This will allow your brochure to stand out in the crowd, but it also proves that you have a commitment to value and service. The matte finish will be ideal for displaying your professional quality photographs, and it also proves that you are invested in your business and the products that you provide.

Different Target Audience

Every region tends to appeal to one age demographic over another, but generally travelers of all ages are willing to check out new cities and towns. If most of the tour and activity companies in your region target their products toward families with older children or retired couples, you should create brochures that appeal to a different demographic. Designing a brochure geared toward solo travelers, young professionals and families with young children will help you capture the attention of every type of visitor that comes to your destination.

You know that your tour and activity company provides an experience that can’t be discovered anywhere else in your region. Make sure that message is conveyed on your brochure. To find out more information about the best way to market your products and distribute them to agents, download the Rezdy distribution ebook now.

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