Your rejuvenated distribution strategy is starting to take on a concrete form now. You’ve set your live availability, determined your pricing and established your commission rates. You now know the type of agents that you want to target and partner with as you expand your professional distribution network.
But how are you going to connect with those agents?
Large OTAs make it quite convenient for you to partner with them and allow them to resell your tours and activities. Most of these agents have registration pages on their websites. When you are ready to expand your distribution network to include OTAs, simply go to their website and fill out the registration information. This is where you can leave details about the tours that you offer, the prices that you have set and the commission rates that OTAs can earn. You can follow any additional instructions that are available on the registration pages in order to finalize your inquiry. OTAs to consider include Viator, Expedia and Orbitz.
Smaller agents are not always as easy to reach as large OTAs, so it’s important to have an outreach strategy created in order to increase the number of independent agents that you work with. Whenever you reach out to a new independent agent, you will want to have an information page available in order to provide them with more insight into the products that you offer. You can begin your efforts by calling or e-mailing the individual agents.
Here’s some elements that you will want to include on your product information page: