How do you attract tourists that visit your country? In a world where people have to remain connected to their jobs 24 hours a day, 7 days a week, the weekend getaway is becoming the escape from reality that everyone needs. This type of fast and furious travel is rising in popularity. As seen in our latest 2018 Industry Survey results for United States and Canada, approximately 41.30% of respondents said that the majority of their customers are domestic, but not local. Getting the attention of this motivated group of tourists will help boost your bookings and increase your revenue.
Here’s how to attract tourists that visit your city:
Agents help you connect with customers who have not decided what to do when they reach their destination. You should reach out to as many agents as possible — from the large OTAs to the small visitor information centres that are located within your community. Here are the kinds of agents you can partner with. A channel manager can help you effectively promote your products and your real-time availability to as many agents as possible. Make sure that your commission rates are competitive, as this will help motivate agents to book with your company.
Many of these city trippers will reach their destination, then research what tours and activities are available on their mobile device. Without a mobile-friendly website that boasts booking capabilities, you’ll miss out on an ever-increasing number of travelers reliant on mobile devices.
Many weekend travelers rely on the companies they see and hear from during their trips to make their decisions. Make sure you have a physical location in a prominent space in the city, or invest in ads in crowded spaces. You need to stand out so tourists know who you are and what you offer.
To compete with other tour and activity providers in your region, offer promotions that entice customers to book with you. Discounts for tours, promo codes, gift cards and vouchers can be used to attract customers to book immediately. Remind travelers that they don’t need to make a phone call or stop in your office to use their promotion — they can apply it online themselves!
About 50% of respondents from the latest United States and Canada Industry Survey results say that review websites such as TripAdvisor are most effective in increasing the bookings for their business. So, marketing your tour and activity company to short-term travelers is critical to your overall success, and simplifying the booking process will attract even more customers.
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