In a world where people have to remain connected to their jobs 24 hours a day, 7 days a week, the weekend getaway is becoming the escape from reality that everyone needs. This type of fast and furious travel is rising in popularity, especially amongst American travelers. As seen in our latest 2018 Industry Survey results for United States and Canada, approximately 41.30% of respondents said that the majority of their customers are domestic, but not local. Getting the attention of this motivated group of tourists will help boost your bookings and increase your revenue.

 

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Here’s how to attract tourists that visit your city:

Step 1: Increase Your Distribution

Agents help you connect with customers who have not decided what to do when they reach their destination. You should reach out to as many agents as possible — from the large OTAs to the small visitor information centres that are located within your community. A channel manager can help you effectively promote your products and your real-time availability to as many agents as possible. Make sure that your commission rates are competitive, as this will help motivate agents to book with your company.

Step 2: Optimize Your Website for Mobile Use

Many of these city trippers will reach their destination and then research what tours and activities are available on their mobile device. Without a mobile-friendly website that boasts booking capabilities, you will miss out on an ever-increasing number of travelers who use their mobile devices exclusively.

 

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Step 3: Be Visible

Still, a great many weekend travelers rely solely on the companies that they see and hear from on their trips in order to make their decisions. Make sure that you have a brick-and-mortar location in a prominent space in the city, or invest in ads that are located in crowded spaces. You need your brand name to stand out so that tourists know who you are, what you offer and where they can find you.

Step 4: Offer Unique Promotions

In order to compete with the other tour and activity providers in your region, you need to offer promotions that entice customers to book with you. Discounts for tours, promo codes that can be used online, gift cards and vouchers all can be used in order to attract customers and motivate them to book immediately. Remind travelers that they don’t need to make a phone call or stop in your office to use their promotion — they can apply it online themselves!

About 50% of respondents from the latest United States and Canada Industry Survey results say that review websites such as TripAdvisor are most effective in increasing the bookings for their business. So, marketing your tour and activity company to short-term travelers is critical to your overall success, and simplifying the booking process will attract even more customers.

Tour Operator Trends USCA 2018

 

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Linda Tran, Digital Marketing and Content Coordinator, Rezdy Online Booking Software
About Linda Tran

Linda is part of Rezdy's Marketing Team and is passionate about producing content of all formats that help empower the tour and activity industry.

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How to Attract Tourists that Visit Your City

,

In a world where people have to remain connected to their jobs 24 hours a day, 7 days a week, the weekend getaway is becoming the escape from reality that everyone needs. This type of fast and furious travel is rising in popularity, especially amongst American travelers. As seen in our latest 2018 Industry Survey results for United States and Canada, approximately 41.30% of respondents said that the majority of their customers are domestic, but not local. Getting the attention of this motivated group of tourists will help boost your bookings and increase your revenue.

 

Try Rezdy for free

Here’s how to attract tourists that visit your city:

Step 1: Increase Your Distribution

Agents help you connect with customers who have not decided what to do when they reach their destination. You should reach out to as many agents as possible — from the large OTAs to the small visitor information centres that are located within your community. A channel manager can help you effectively promote your products and your real-time availability to as many agents as possible. Make sure that your commission rates are competitive, as this will help motivate agents to book with your company.

Step 2: Optimize Your Website for Mobile Use

Many of these city trippers will reach their destination and then research what tours and activities are available on their mobile device. Without a mobile-friendly website that boasts booking capabilities, you will miss out on an ever-increasing number of travelers who use their mobile devices exclusively.

 

Try Rezdy for free

Step 3: Be Visible

Still, a great many weekend travelers rely solely on the companies that they see and hear from on their trips in order to make their decisions. Make sure that you have a brick-and-mortar location in a prominent space in the city, or invest in ads that are located in crowded spaces. You need your brand name to stand out so that tourists know who you are, what you offer and where they can find you.

Step 4: Offer Unique Promotions

In order to compete with the other tour and activity providers in your region, you need to offer promotions that entice customers to book with you. Discounts for tours, promo codes that can be used online, gift cards and vouchers all can be used in order to attract customers and motivate them to book immediately. Remind travelers that they don’t need to make a phone call or stop in your office to use their promotion — they can apply it online themselves!

About 50% of respondents from the latest United States and Canada Industry Survey results say that review websites such as TripAdvisor are most effective in increasing the bookings for their business. So, marketing your tour and activity company to short-term travelers is critical to your overall success, and simplifying the booking process will attract even more customers.

Tour Operator Trends USCA 2018