You have been checking your Google Analytics account, and you’ve noticed for a while now that a lot of your website visitors are from China. The problem is, most of those Chinese visitors are not converting into customers who book your tours and activities. You don’t know why this is happening, and you need help.
This is a classic example where agents come in handy for tour and activity providers. Agents are market experts, and they understand what particular audience is searching for out of their travel experience. The Chinese market, for instance, is booming. Outbound travel is on the rise, and tourists are very interested in visiting other countries. Tour and activity providers would be wise to try to cater their products to these motivated travelers. If you can’t get direct bookings from Chinese travelers, the time is now to work with an agent who can help you uncover this incremental channel.
For China, the Haiwan distributor is a good example of an agent to partner with for your tour and activity products.
Whether you are looking to attract travelers from a different culture, or you are hoping to encourage travelers with a special interest to book your tours, you will find that agents are beneficial to your business. Developing a fluid distribution strategy that constantly focuses on attracting new agents will help you diversify your customer base as well as uncover new incremental channels on a regular basis. To find out more information about developing an effective strategy and to learn more about the benefits of agents, download the online distribution ebook today.