Another Culture, Another Agent

15 Sep 2016     |    Taz Bareham

You have been checking your Google Analytics account, and you’ve noticed for a while now that a lot of your website visitors are from China. The problem is, most of those Chinese visitors are not converting into customers who book your tours and activities. You don’t know why this is happening, and you need help.

This is a classic example where agents come in handy for tour and activity providers. Agents are market experts, and they understand what particular audience is searching for out of their travel experience. The Chinese market, for instance, is booming. Outbound travel is on the rise, and tourists are very interested in visiting other countries. Tour and activity providers would be wise to try to cater their products to these motivated travelers. If you can’t get direct bookings from Chinese travelers, the time is now to work with an agent who can help you uncover this incremental channel.

For China, the Haiwan distributor is a good example of an agent to partner with for your tour and activity products.

What Do I Need to Know About Haiwan?

  • Its an online travel agent that was founded in 2013, and has quickly become of the fastest-growing entities in the outbound tourism market. Haiwan is based out of Beijing, China, and it focuses on distributing travel products to Chinese travelers who are looking to take international trips.
  • Tour and activity providers who connect through Haiwan have access to an endless number of Chinese tourists who are looking for ways to enhance their next travel experience. This particular online travel agent has a vast network of distributors throughout China, including online and offline channels.
  • Haiwan works with tour suppliers and activity providers in order to help them become ready for Chinese travelers. They know what this powerful buying group is looking for, and they will help tour operators create products that cater to the needs and desires of this niche audience. An account manager will review your portfolio and provide you with feedback about your products. If necessary, you can make changes or add new options to your catalog in order to increase your bookings amongst Chinese travelers.
  • Connecting with Haiwan through a channel manager allows you to display your live availability and current rates at any given moment. This allows the agent to easily book their travelers from China with your company, and you don’t have to fear that you are overbooking your tours and activities.

Whether you are looking to attract travelers from a different culture, or you are hoping to encourage travelers with a special interest to book your tours, you will find that agents are beneficial to your business. Developing a fluid distribution strategy that constantly focuses on attracting new agents will help you diversify your customer base as well as uncover new incremental channels on a regular basis. To find out more information about developing an effective strategy and to learn more about the benefits of agents, download the online distribution ebook today.

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