By Blake Ng — 4 Mar 2021
As a tour operator, you know that one of the best ways to increase your bookings is to generate buzz about the products that you offer. While many travelers are motivated by a discount, it can be difficult to try to increase revenue when you offer deep markdowns on your prices.
Fortunately, you can employ many creative ways to help you add appeal to your tours and activities without discounting. Here are a few ideas to consider:
The way into any traveler’s heart is through food, and no one will want to turn down an opportunity for a complimentary meal. In fact, one of the most challenging aspects of planning an itinerary is finding time to eat, so by adding a meal, you are increasing both the value and convenience of your tour experience. The meal that you offer may vary based on the time of day of your experiences. Breakfast, lunch or dinner can all be possibilities!
Everyone wants to feel like they are getting the most bang for their buck, which is why adding upgrades to your tour experiences may actually prove more beneficial than offering a discount. Some upgrades that you may want to consider include:
While every traveler who books one of your tours will be able to take home their memories, they also may want to bring back something tangible from their experience with you. Including your tour company merchandise with the price of the tour allows travelers to get a built-in souvenir, but it also gives you opportunities to extend your marketing reach. Those travelers will bring your products to their hometown and wear them or use them. Before long, a lot of people around the world will start to recognize your brand.
You can increase the value of your tours by including surprising extras that your travelers are not expecting. This allows you to exceed their expectations, and the surprise can be a memorable payoff. Some unexpected additions that you may want to include are:
When you make your tour experience more convenient for your guests, they will automatically be more likely to book with you. Complimentary drop-off and pick-up services can help guests feel more at ease about the timing of the tour and experience. It also can solve logistical challenges for travelers who do not have their own transportation in the area.
Including a small gift card as part of the booking package can entice travelers to come back for another tour experience. This is an ideal way to motivate local residents to book one of your tours, as they will have more opportunities to return.
While there are times when you will want to offer discounts and promotions for your tours and activities, it’s important to know that you do not always have to resort to this marketing tactic. By using one or more of these innovative ideas, you will be able to entice travelers to book with you without discounting.
For more information about how you can implement the best practices for tour operators today, begin your free trial of Rezdy now.