Getting as many bookings as possible is necessary to sustain your tour and activity business, but there are lots of other ways that you can earn more revenue. Sometimes, you just need to get a little bit creative.
Here are six different ways that you can make money as a tour operator:
Direct bookings are important, but to make as much money as possible, you will need to allow other agents to resell your products. It’s true that you have to pay them a commission, but these agents often have access to different market segments that you would not otherwise be able to reach. You can make it easy for agents to resell your products when you have an activity booking software in place that includes a channel manager.
Packages are an easy way to make your tour and activity products more appealing. Many tourists, as well as travel agents, find packages to be both convenient and valuable. You can design specific packages that appeal to unique market segments, such as solo travelers or families with young children. This will help drive bookings within those particular segments.
To increase the amount of revenue that you earn per booking, you can offer optional enhancements for an additional fee. Some popular enhancements that tour operators offer include photography services, equipment rental, private experiences or luxurious amenities, such as champagne and chocolates.
It’s a well-known fact that travelers love to bring home souvenirs to remember their experiences abroad. You can create a souvenir shop for your tour company that will help you earn extra income. In addition to having a brick-and-mortar souvenir shop, you also will want to consider creating an online shop where travelers can shop before or after their vacation.
Earning a new customer for your business is great, but it’s even better to hold onto the customers that you have. Travelers are highly motivated by loyalty programs, and you will find that you can maximize the revenue you earn per traveler when you implement a valuable rewards system.
While you likely have a set of tours and activities that you offer no matter what, you can take advantage of special holidays by creating seasonal products. For instance, a holiday lights tour of your city during the holiday season is sure to drive more bookings for your tour business.
With the right tour booking software in place, you can take advantage of all these ways to make more money as a tour operator. Rezdy is the premier tour booking system for the tour and activity sector. The features and tools available through this tour operator software will allow you to maximize both your bookings and your revenue.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.