Are you hoping to have your best year yet at your tour and activity company? In order to boost your revenue and improve your brand recognition, you need to focus on growing your bookings.
Here are five ways to get the bookings rolling in to your tour and activity business:
Uncovering new customers who may be interested in your tour and activity products is one of the best ways to increase the number of bookings at your business. To do this, you may want to launch a series of unique products that are aimed at specific types of travelers. For instance, you may want to create a mix-and-mingle experience designed to attract solo travelers who are visiting your destination. Solo travel is on the rise worldwide, and it would be a valuable market segment to attract.
Event marketing is very powerful, especially in the age of social media. You can use event marketing to attract local residents who may not otherwise be interested in booking a tour aimed at travelers. For instance, you may want to schedule a business open house where local residents can get a discount when they book a future tour with you at the event. At Hawkesbury River, a tour operator set up a virtual reality kayaking booth, asking the players to guess where the experience was filmed, many people guessed exotic places around the world when it was in fact the river next to them, Hawkesbury River.
Content marketing is a great way to help improve your online visibility and brand recognition. When you start to increase your rankings on the search engine results page and you improve your engagement levels on social media, you will see an organic rise in bookings across all demographics. If you are hoping to breathe fresh life into your content marketing efforts, consider writing more blog posts and producing new videos to share on social media.
Your distribution network should be an extensive web of agents who are willing to resell your tours and activities to their customers. It’s easy to expand your distribution network when you have a tour booking system in place that includes a channel manager. The channel manager allows you to broadcast your live rates and availability to all of your distribution agents, and it also gives your distribution partners the ability to book directly through you without any issues.
Seasonal promotions are an easy way to generate buzz and convince people to book quickly with you. These seasonal discounts should be promoted as exclusive and limited deals, as this will make your travelers more motivated to book.
In order to take advantage of any of these opportunities, you will want to have the right tour operator software in place. Activity booking software can help you streamline your administrative tasks and implement effective promotions. In addition, your tour booking software will collect data and generate reports that will help you make informed decisions about the future of your tour and activity company.
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Read our blog on ‘5 ways to attract tourists to your tour or experience business’ here.