The age of social media has allowed normal, everyday people to transform themselves into pseudo-celebrities. People who have been able to get a lot of followers on popular social networking sites, like Instagram, YouTube and SnapChat, have actually been able to generate a profit simply from posting their thoughts, feelings and feedback online. Marketers have noticed their sheer power and influence over their social followers, and they use these social celebrities as marketing partners to connect with their target audience.
Influencer marketing is a strategy which employs social media influencers as partners with your tour and activity brand. You can ask these influencers — whether they are travel bloggers or Instagram stars — to experience your tours and relay that experience to their followers. As social followers are highly likely to make their own decisions based on the reviews and feedback of influencers, you can generate a lot of bookings this way. In fact, influencer marketing has become so powerful, that about 84 percent of marketers told eMarketer that they would launch an influencer campaign this year.
Social media influencers can be a powerful component to your online marketing strategy, but you also should be utilizing other ways to increase your brand recognition online and boost your direct bookings for your tour and activity company. To learn more about promoting your tours and activities online and developing your brand presence on the web, download the Rezdy online marketing ebook today.