Let’s face it. People love to travel, and when they do, they spend money.
Whether they’re jumping out of a plane, touring one of the many beautiful wine regions, or learning to surf, travelers are providing tour operators with a direct opportunity to make money – and these “imported” dollars could provide the additional revenue needed to remain financially viable.
To attract travelers to your business, your first and foremost necessity is to get found! How do you do this?
Your website needs to be effective, in terms of
Remember that this is essentially your “first impression”, so be attractive! Think about using colours that compliment each other and add visual components to compliment the written sections.
While there’s nothing wrong with getting out and interacting with people, editing your website can be done from the comfort of your home, or a warm office. Your customers will find you, and hopefully stick around long enough to schedule a booking.
In this day and age you will struggle to become a successful and thriving business without a footprint in the social media world.
Social media provides the perfect hub to:
Create a Facebook company page so you can interact with your customers one on one or as a group. If you’re stuck, download our guide to social media for tour operators. We detail exactly how you should go about each social network.
If they’re young don’t expect them to spend ludicrous amounts of money, and if they’re old don’t expect them to be thrill seekers. However, there are many older folks who would seek a thrill if approached in the right way, so be smart as there are always exceptions.
Knowing and understanding the needs of your travelers is the KEY to getting more bookings.
Trust is a huge part of any relationship, especially when you’re offering a product or service. People are more likely to purchase from someone they trust.
When travelers trust you, they will recommend you to their friends when they get home, further boosting your bookings.
In other words, advertise and market yourself in high tourist traffic areas, like iconic city sights, backpacker hostels, bars, websites for travelers, etc.
And beyond brochures and flyers, you should:
By the way, the fish are online, too, on websites like Google Places and TripAdvisor. Joining these platforms are a MUST for all tours and activities.
Remember to make your website accessible via mobile. With more and more people engaging with smartphones and tablets, you want to make it as easy as possible for people to learn and buy from you.
Did you know approximately two-thirds of respondents in our latest United States and Canada Industry Survey are aware of the role mobile traffic plays in their business? Download the latest Industry Survey eBook now:
Want to learn more?