Around the globe, some tour operators opt for a simpler, more traditional approach to business. Rather than storing their customer database in the computer, they maintain the rolodex that has been part of the business for generations. Instead of creating an online storefront via their website, they pay homage to the days gone by with a brick and mortar location.
It may no longer be the norm, but it is possible to succeed as a tour and activity operator without a website. These best practices will help you develop an online presence without a conventional website:
You can easily create a brand presence on the Internet without a traditional website, thanks to social media. Consider designing a dynamic social media strategy that allows you to engage with travelers on the most powerful platforms, such as Facebook, Twitter and Instagram. Be sure to incorporate your brand logo and colors into all of your pages, and maintain a consistent voice throughout all of your posts. Don’t forget to interact and respond to customers who reach out to you via posts, messages and comments.
Developing an app for your tour and activity company provides your travelers with the opportunity to interact with your brand in a way that is simple and convenient for them. Your app could allow your customers to check-in for their tour from their mobile device, or get the latest updates about weather conditions or availability. The possibilities for a brand app are virtually endless.
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You won’t know whether you are reaching your target audience or creating an effective digital marketing strategy unless you regularly utilize analytics tools. Analytics tools, such as Google Analytics, provide insight into the demographics of the people you are reaching and what you can do to increase your brand presence online.
Before you begin creating a social media strategy or digital marketing plan, you need to know who your target market segment is. Every post you create, every pay-per-click campaign that you launch and every effort you make needs to be customized to meet the needs of your target audience. Know who books your tours, where they come from, how old they are, and what they like to do when they travel.
A website may not be entirely necessary, but a booking system is critical to your success. You need to be able to accept online bookings from social platforms, send automatic communications and distribute your products across multiple channels simultaneously. Rezdy, for instance, is one of the only booking systems available that is designed specifically for tour and activity operators.
Without a website in place, you should consider partnering with Rezdy for all of your property management and digital marketing needs. Enquire today about the Rezdy Advantage Plan, a transaction-based plan that provides you with everything you need to succeed in the competitive tour and activity industry.