A blog is arguably the most powerful weapon in a tour or activity business’ online marketing arsenal. A well-managed blog is a pulsing online content hub, forming the backbone of a powerful web presence. Quality blog content makes it easier for people to find you and interact with you, boosts your reputation and proliferates your brand story. Here are 4 reasons why tour and activity operators should be blogging:
What good is it when you offer amazing services but nobody knows you exist?
A blog is like a giant magnet drawing people to your site. Blog content can be distributed all over the web, making it easier for people to discover your services.
How to use a blog to get found online:
Humans are naturally social beings – we’re successful because of our advanced ability to communicate.
A blog enables you to communicate with potential and returning customers on a far greater scale than ever before. It is an immensely powerful tool for building meaningful relationships with prospects and customers.
How to use a blog to interact with prospects and customers:
You might have the best prices, but if you’ve got a bad reputation it won’t count for much.
Brand reputation has enormous influence on buyer decisions. Quality blog content can help you to build authority and establish a reputation as an industry leader.
How to build your reputation with a blog:
Humans have been sharing knowledge & ideas through stories from the very beginning. Stories always have and always will, resonate with people.
Every business has a story behind it and having a blog gives you the opportunity to tell yours.
How to tell your story through your blog:
An example of a tour company that has committed to blogging is Aussie Farmstay & Bush Adventures. They’ve written a collection of engaging posts on relevant topics, including both informative and personalised content. Their efforts have been rewarded with great search engine rankings, with their website appearing on the front page of Google for various keyword phrases.
However, one area that could be improved is their online booking system (or lack thereof). We’ve already explained how an online reservation system can reap great benefits, but they’re certainly not alone in that regard.
Blogging doesn’t have to be scary and time consuming. Remember, you are writing about something you love; share your passion and enthusiam!
To learn about all the other aspects of using your website to grow your tour or activity business, please download our free eBook:
How many of you blog regularly? What are your biggest challenges when it comes to blogging?