3 Agents That Will Help You Distribute Your Tours Online

29 Sep 2015     |    Taz Bareham

Once you have created an amazing tour and activity company, you will want to distribute your products online in order to make sure they reach your target audience.

By partnering with the following online agents, you can distribute your tours and activities, making sure they are booked online by your target audience.



Online travel agents, or OTAs, work with customers who want to book an entire vacation package.

They will often create packages that include transportation, accommodations, dining and excursions for their clients, and by partnering with OTAs your company and its tours can be included in these valuable and popular packages.

OTAs give you the chance to market to hordes of people that you would not be able to reach with your own marketing budget.

Tour operators often shy away from OTAs because they fear overbooking their resources. However, with the right booking software in place, this is no longer an issue. Systems like Rezdy integrate with OTAs so that your live availability is instantly updated (instead of having to log into their system to update it manually).

Click here to see the top OTAs to partner with.

Experience Gift Retailers

Instead of purchasing traditional gifts, such as products and gift cards, many people are looking to give the people they love the gift of a new experience.

In fact,

  • There is a growing market for experiential gifts, especially among those aged 18-44 (Source). An experience is seen as being more valuable than just accumulating more ‘things’.
  • When your tour or activity becomes someone’s gift to a family or friend, this counts as an emotional purchase. When emotions are involved, buyers are less likely to restrict themselves to a budget (Source).

Experience gift retailers specialize in providing their customers with great deals on unique opportunities, including tours and activities.

Tweak your offering to reflect a specific package coinciding with special events & Hallmark holidays throughout the calendar year:

  • Christmas
  • New Years
  • Valentine’s Day
  • Mother’s Day
  • Father’s Day
  • Easter

Of course, you can use these offers all year round for birthdays.

Remember that your (soon to be) customers need to feel like you’ve got exactly what they’re looking for. There’s a reason they are searching for a tour or activity like yours, so cater to it.

For example, is it to relax? Is it for romance? Is to get an adrenaline rush? Or is it to have some lighthearted fun with friends?

The biggest gift retailers are usually different according to which country you are in. For example, there is RedBalloon in Australia and Great American Days in America.

Daily Deal Sites

Daily deal sites make great partners for tour and activity providers.

Successful coupons increase your conversion rates and average order values.

According to SmallBizTrends, not only do coupons give businesses access to new markets and customers, but they are a good way to fill capacity during slower periods.

If you use your coupons in combination with a daily deal site, it can drastically increase awareness of your business, without any out of pocket advertising expense.

These sites have access to a large customer base that might be interested in the products that you offer.

Think of Groupon and the massive distribution that they offer.

Click here to learn more about marketing your vouchers.

In order to find out more ways to increase your online distribution and improve your online presence, read our distribution ebook today.

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