In the Tour & Activities sector, the competition is fierce. Here's how you can stand out.
If you're new to the game, here's a quick crash course to coupon marketing for tour operators. We hope it helps you create and deliver your coupons.
A distribution channel is the way that your services get to your customer, and how they pay for it. It can either be a direct transaction (for example, through your website), or involve third party resellers.
Distribution channels are important for tour operators. Working with OTAs to increase your bookings and your revenue is integral to the success of your business.
While you should definitely be checking out what's popular locally, here are the top 3 global OTAs that you should be working with:
50% of travel companies have said that direct bookings have been generated from social media (Source). So it's important to get your company profile right.
Here's a quick checklist to make sure your social profiles are as optimised as can be. We focused on Facebook, Twitter and TripAdvisor since these seem to be the most powerful platforms for tour operators.
We previously blogged about interesting trends that are emerging in the US. Because the US tends to be a trend leader, tour operators everywhere should look to the newest US figures as a leading indicator to tweak their own marketing.
Understanding the influence of social media at every step in your travellers' journey is critical to using it in a way that gets you more bookings.
Coupons should be a big part of your marketing strategy - and if you haven't already jumped on the bandwagon, it's about time you do.
Here's what tour and activity operators need to know about coupon marketing.
Earlier this year, TripAdvisor announced the results of TripBarometer, the world's largest traveler survey with more than 35,000 respondents. Whilst some of its findings are more geared to the accommodations sector, its insights into economic outlook, travel planning, booking methods and traveler expectations are useful for tours and activities.
Last week we touched on why creating a TripAdvisor profile for your business should be an important piece of your marketing puzzle.
But beyond your own page, it would be wise to think about how you can use your relationship with your local visitor's bureau to gain an even stronger presence on this influential platform.
Since TripAdvisor has launched the Tourism Page Sponsor system, your visitor's bureau has the opportunity to reach a whole new level of promotion for the destination that your tour or activity operates.