Tour Operator Blog by Rezdy

3 Review Sites All Tour Operators Should Be Using

Posted by Christabelle Tani on Apr 22, 2014 9:00:00 AM

We previously posted a heap of stats about online reviews that will convince you of their importance iny our marketing strategy. Now, it's time to get tactical.

Which 3 sites should your business be listed on so that you can start building your positive reviews there?

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Topics: tour operator, activity provider, tourism business strategy, marketing, tripadvisor, google local, viator, online reviews

6 Keys to Packaging Your Tourism Product

Posted by Christabelle Tani on Apr 15, 2014 9:00:00 AM

Because they're so convenient, packages are a great way to get more bookings. A packaged tour combines elements that would be a hassle to coordinate separately, such as transport, accommodations, meals, attractions, and entertainment, can be bought as one easy package.

Here are some great tips from Destination NSW on the essentials for packaging your tourism product.

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Topics: tour operator, activity provider, marketing, distribution

Distribution 101 for Tour Operators

Posted by Christabelle Tani on Apr 11, 2014 9:00:00 AM

Your market presence depends entirely on how well you distribute your tourism products to your customers. Here's what you need to know to do it well.

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Topics: tour operator, activity provider, marketing, distribution

How to Stand Out From Your Competition: 3 Steps for Tour Operators

Posted by Christabelle Tani on Feb 25, 2014 9:00:00 AM

In the Tour & Activities sector, the competition is fierce. Here's how you can stand out.

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Topics: strategy, tour operator, activity provider, marketing, competitors

Coupon Marketing Crash Course for Tour Operators

Posted by Christabelle Tani on Feb 18, 2014 9:00:00 AM

If you're new to the game, here's a quick crash course to coupon marketing for tour operators. We hope it helps you create and deliver your coupons.

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Topics: strategy, tour operator, activity provider, marketing, coupon, voucher

5 Distribution Channels Every Tour Operator Should Harness

Posted by Christabelle Tani on Feb 11, 2014 9:00:00 AM

A distribution channel is the way that your services get to your customer, and how they pay for it. It can either be a direct transaction (for example, through your website), or involve third party resellers.

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Topics: strategy, tour operator, activity provider, tourism business strategy, marketing, networking, distribution

OTAs (Online Travel Agents) for Tour Operators: Our Top 3 Picks

Posted by Christabelle Tani on Feb 3, 2014 9:14:00 AM

Distribution channels are important for tour operators. Working with OTAs to increase your bookings and your revenue is integral to the success of your business. 

While you should definitely be checking out what's popular locally, here are the top 3 global OTAs that you should be working with:

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Topics: strategy, tour operator, activity provider, marketing, tour guide, partners, OTAs, online travel agents, distribution

Optimise Your Company's Social Media Profiles: A Checklist for Tour Operators

Posted by Christabelle Tani on Jan 28, 2014 9:30:00 AM

50% of travel companies have said that direct bookings have been generated from social media (Source). So it's important to get your company profile right.

Here's a quick checklist to make sure your social profiles are as optimised as can be. We focused on Facebook, Twitter and TripAdvisor since these seem to be the most powerful platforms for tour operators.

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Topics: tour operator, activity provider, social media, search engine optimization, marketing, branding

Current Trends in Traveler Behaviour: How Tour Operators Should Harness Them for Profit

Posted by Simon Lenoir on Dec 13, 2013 9:00:00 AM

We previously blogged about interesting trends that are emerging in the US. Because the US tends to be a trend leader, tour operators everywhere should look to the newest US figures as a leading indicator to tweak their own marketing.

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Topics: strategy, tour operator, activity provider, traveler, industry research, tourism business strategy, marketing, business, revenue, tourist

Mind-Blowing Social Media Statistics for Tour Operators [Slides]

Posted by Christabelle Tani on Dec 6, 2013 9:15:00 AM

Understanding the influence of social media at every step in your travellers' journey is critical to using it in a way that gets you more bookings.

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Topics: tour operator, activity provider, social media, traveler, industry research, tourism business strategy, marketing, tourist

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